13-15 MAYO 2025 | BILBAO - BEC

The empowered consumer sustainable, healthy and affordable (CMOs debate)

Thu 18 Apr | 12:30 - 13:30

This session explores the dynamic landscape of consumer preferences and the role of marketing in fostering sustainable, healthy, and affordable choices. The debate navigates through the complexities of catering to an empowered consumer base, driven by values of sustainability, health-consciousness, and affordability. Attendees can anticipate a comprehensive discourse on strategic marketing approaches, consumer behavior insights, and the intersection of sustainability and profitability.

Maria Soledad Camacho

Maria Soledad Camacho

Vicepresidente de Marketing


Guillermo Mena Sánchez

Guillermo Mena Sánchez

Global Research & Innovation Director

Global Fruselva

Enrique  Rodriguez

Enrique Rodriguez

Commercial Delegate

Vichy Catalan

Jose Antonio Boccherini Bogert

Jose Antonio Boccherini Bogert

Director Food Department

San Telmo Bussines School