13-15 MAYO 2025 | BILBAO - BEC

How consumer insights can bring innovation opportunities to the food sector?

Wed 17 Apr | 15:30 - 16:30

The session will explore how technologies improves communication and access to information, creating a seamless and user-friendly experience, and how they impact on consumer behaviour, preferences, and product and service accessibility. The value of consumer insight in early-stage food concept testing will be also discussed and how food start-ups can change their business model by incorporating it.

 

Speakers
Maija Kāle

Maija Kāle

Assistant Professor

University of Latvia

Klaus Grunert

Klaus Grunert

Professor of Marketing, Specialist in food and consumer behaviour

Aarhus University

Gabriel Torres

Gabriel Torres

CO Food Expert Advisory Board member

Pascual Innoventures

Moderators
Durk Bosma

Durk Bosma

Head of Thought Leadership

Future of Food Institute