13-15 MAYO 2025 | BILBAO - BEC

Corporate Branding: Synchronizing Identity, Strategy, Brand, and Culture

Thu 18 Apr | 11:45 - 12:30

In the rapidly evolving landscape of the food industry, establishing a robust corporate brand is pivotal. This presentation delves into the intricacies of Strategic Branding, offering a comprehensive roadmap to achieving a distinguished Corporate Positioning. We will explore the critical integration of identity, strategy, brand, and culture, which forms the cornerstone of enduring market leadership.

Christopher Smith

Christopher Smith

Director Ejecutivo


Romina Zace

Romina Zace

Maestra de ceremonia