25-27 ABRIL 2023
MADRID IFEMA

Purchases VS Sales: A human touch in changing B2B relationships

  • 13/02/2020
  • 12:15 - 13:00
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The rules of the game in the B2C world and the relation between brands and consumers have changed. Companies still have a hard time getting rid of many inertia, but the reality is stubborn and shows us the way to go.