All Speakers Speaker Florencio García Position: Chief Executive Officer Better Balance Europe and Plant Based Europe Director Company: Better Balance (Sigma) Graduated in Business Administration and Market Research, after more than 10 years at Kantar as a consumer analyst with several of the country’s main FMCG companies, Florencio joined Sigma to lead the Plant Based area in Europe and launch the company in several countries. Better Balance brand, which is already a leader in the sausage segment. Sessions Wed 17 Apr 12:45 - 13:30 CEO's SummitEnterprise TechEcommerce New channels and commercial models to reach the consumer (CEOs Debate)