13- 15 MAY 2025 | BILBAO - BEC

Florencio García

Chief Executive Officer Better Balance Europe and Plant Based Europe Director
Better Balance (Sigma)
Florencio García

Graduated in Business Administration and Market Research, after more than 10 years at Kantar as a consumer analyst with several of the country’s main FMCG companies, Florencio joined Sigma to lead the Plant Based area in Europe and launch the company in several countries. Better Balance brand, which is already a leader in the sausage segment.