16-18 Abril 2024 | Bilbao - BEC

New channels and commercial models to reach the consumer (CEOs Debate)

Wed 17 Apr | 12:30 - 13:15

The session will explore new marketing channels, digital platforms, and innovative business models that are changing the way consumers interact with food brands. CMOs will analyze evolving consumer behaviors and preferences, as well as the impact of technological advances on outreach strategies. The discussion will focus on adaptive marketing models, including direct-to-consumer approaches, e-commerce integration, and experiential marketing to build brand loyalty. Participants will share insights on leveraging data analytics, personalised campaigns, and digital storytelling to create impactful consumer experiences. The focus will be on creating experiences that resonate with consumers and drive engagement.

Speakers
Victor Villanueva

Victor Villanueva

Lotus Bakeries

Florencio García

Florencio García

Chief Executive Officer Better Balance Europe and Plant Based Europe Director

Better Balance (Sigma)

Moderators
Jose Antonio Boccherini Bogert

Jose Antonio Boccherini Bogert

Director Food Department

San Telmo Bussines School