13- 15 MAY 2025 | BILBAO - BEC

Olimpia Peyrona Usero

Innovation Director Plant Based BU
Campofrío | Sigma | Better Balance
Olimpia Peyrona Usero

Passionate about human behaviour. Creative and consumer driven marketer with 25 years FMCG brand building experience.
Master in Marketing by IE, Lawyer and Psychologist.
Extensive international experience (Spain, Portugal, UK) in multinational companies delivering at global level in areas of strategy, innovation and campaign development, and at local level in brands such as Sensodyne, Corega/Polident, Campofrio SnackIn, Campofrio Vegalia.
Currently leading Innovation for Plant Based at Sigma.