16-18 Abril 2024 | Bilbao - BEC
Speaker

Klaus Grunert

Position:
Professor of Marketing, Specialist in food and consumer behaviour
Company:
Aarhus University
Klaus Grunert

Klaus G. Grunert is Professor of Marketing at Aarhus University and director of the EIT Food Consumer Observatory. He is a consumer behaviour researcher with an interdisciplinary orientation. Most of his research is on consumer behavour with regard to food and drink with a background in the disciplines of marketing, agricultural economics and food science.

Sessions