Born in Barcelona in 1970, holds a degree in Marketing, Market Research and Business Administration (UB)
César is the former Director of Consumer Insights Consulting at Kantar Worldpanel. Now is joining Vectis Advisors as Managing Partner.
In addition to his career at Kantar, César is a regular speaker at professional FMCG forums, is Board Senior Advisor and has published three books: “Boost your brand, increase sales”, ‘The neurobuyer’ and ‘Decalogue of successful innovation’.
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