With more than 20 years of experience in the digital field, she has built her career at Mahou San Miguel, where she currently leads Open Innovation and New Technologies within Business Transformation.
She has led Digital Transformation and the Digital Hub, driving initiatives in talent, entrepreneurship, and technology, as well as the BarLab program. She also has a strong background in digital marketing, having led award-winning campaigns and contributing to the company being recognized as Best Digital Advertiser of the Year in 2012 and 2013.
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