13- 15 MAY 2025 | BILBAO - BEC

The Future of Foodservice: Keys to Transforming the Sector

Thu 28 May | 15:30 - 16:15

Language: Simultaneus translation

This panel explores how the Horeca sector is reinventing itself in the face of digitalization, automation, and the demand for unique experiences. It will address trends such as kitchen and service robotization, integration with digital platforms, sustainability, and adaptation to new consumption habits. The discussion will focus on how operators can innovate to deliver differentiated value propositions, optimize costs, and ensure profitability in a highly competitive environment.

Speakers
Peio Cruz

Peio Cruz

Lead Chef

Unilever Food Solutions

Javier Echenique

Javier Echenique

Managing Director

DDI

Fernando Moraga

Fernando Moraga

General Manager

Pepsico Iberia

Moderator
Noemí de la Fuente

Noemí de la Fuente

Strategic Marketing Manager

GOe Tech Center