Back to agenda Beverages Personalization, customization and environmental efficiency as drivers for innovation in beverages Tue 16 Apr | 12:00 - 13:00 Auditorium CNTA EATEX Premium VIP Pass The session will explore how technology, market trends, environmental and consumer insights can be used to tailor beverage. Case studies will be presented to showcase personalized experiences that meet consumers’ and producers’ needs. The aim of the session is to provide industry professionals with the knowledge to harness these drivers of innovation in a competitive and evolving beverage market. Speakers Mariannick Garel Luis Cañas Úrsula Catalán Santos Director of the Innovation area of R+D+i Department Costa Concentrados Levantinos Marina Vidal Bonavila R+D+i Director Vermuts Miro David Villanueva Researcher AZTI Moderators Remi Sanz Communications Director ARAEX Grands Spanish Fine Wines