Italy as Guest country: Tradition Meets Startups: How Italian Family-Owned Food Innovators are leading the Industry

This panel explores how family-owned food companies are partnering with startups to drive innovation while preserving their heritage. As the agrifood sector evolves, many traditional food leaders are embracing open innovation to explore new technologies, sustainable ingredients, digital solutions, and more efficient supply chains. The discussion will highlight how collaboration with startups helps these companies stay competitive and unlock new opportunities for long-term growth.