Laurette Defranco is Head of Open Innovation & IP Rights at Barilla. In that role, she connects internal needs with external ecosystems, ensuring that collaborative innovation and effective IP governance fuel the strategic priorities of Barilla. Her career spans multiple R&D roles with growing leadership responsibility: Sensory & Consumer Science, Packaging Development and R&D Strategy. This unconventional profile gives her a broad view of innovation, a strong business acumen and the ability to integrate diverse viewpoints into strategic choices.
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