Juan Pablo Rodado

Mr. Rodado leads business development and strategic market expansion at EF Polymer across Southern Europe, bringing drought adaptation technologies to agricultural markets with high water dependency. His work focuses on market activation and product positioning, translating agronomic value into viable adoption strategies for growers, distributors, and industry stakeholders.His broader trajectory has been shaped by experience across land assessment, ecological restoration, nature-based project design, and agricultural innovation, working at the intersection of land, agriculture, and ecological systems. His academic background in business and sustainability, together with applied training in ecological systems and land use strategy, has reinforced a focus on integrated and efficient resource use.