Silver Economy Food: How to Grow with the Wave of Healthy Aging

The senior population will be the main driver of consumption in the next decade: longer life expectancy, greater purchasing power, and a clear preference for foods that combine health, pleasure, and convenience. This session explores how the Silver Economy is redefining food innovation: from functional products that support mobility, cognition, and digestive wellness to formats adapted to new routines and digital channels. We will analyze global trends, success stories, and opportunities for brands that want to lead this segment—without falling into stereotypes.