Laura Peregrin Emparanza

Packaging expert with more than 15 years of experience, she develops her career in the field of creativity, innovation and sustainability to provide efficient packaging solutions that connect brands with consumers, with the sustainable challenges of today and with the new digital era. Over the years he has worked for different Branding and Packaging agencies, as well as companies in the Packaging sector. He currently leads the Packaging team at the multinational agency VMLY&R and combines it with the academic direction of the Master in Design and Development at Shifta by Elisava.