Think out of the Box, innovating in packaging
- 10:30 - 11:00
- Auditorio 2
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The importance of thinking outside the box in order to come up with an idea is what Laura explained to us. Innovation is key to improve the product, improving quality and also to think about sustainability. To do all this, you have to be clear about what the market needs, but at the same time, what the market can accept.