Packaging as a driver of circularity in a fresh food retail chain

Like the packaging industry, retail chains play an active role in sustainability and compliance with the new legal obligations for packaging, promoting through their actions the reduction of packaging used in the processes, the minimisation of the volume of waste generated and the reintroduction of waste into the circuit. Ametller Origen, a retail chain focused on fresh food distribution, will explain how it develops its packaging and circular economy strategy.