Do consumers know what they want?

Primaflor applies the circular economy approach in its processes, which involves the life cycle of its products from the field to the consumer. One of its most recent milestones is the incorporation of biodegradable and compostable bags composed of kraft paper and polylactide acid (PLA) in its product portfolio, an alternative to reduce the massive use of plastic in pre-prepared convenience food, which helps, among other benefits, to reduce the carbon footprint.