Building a partnership to reduce the carbon footprint of wet pet food.

Petselect, the pet food division of the Jealsa canning group, reached an agreement with Tetra Pak to supply specific packaging for this activity. This alliance was the basis for its ‘Vision 2025’ programme, an invitation to suppliers, brands and marketers to make the wet pet food category carbon neutral, now that many traditional packages are compromised by their increased cost – as they are not based on renewable resources – and their environmental impact.